News & Events

News: CBC airs Public Service Announcement on The AFC

Toronto – January 13, 2017 – The AFC is pleased to announce that a Public Service Announcement on The AFC – the lifeline for Canada’s entertainment industry is now airing on CBC TV and CBC.ca. The 60-second spot can also be viewed here.

The PSA would not have been possible without the amazing generosity of CBC, who provided the talent and resources to shoot and produce the video and donated valuable airtime to let Canadians know about the important work The AFC does.

“We’re proud to support The AFC and happy to show our viewers how The AFC helps the talented people involved in putting together CBC and other Canadian programs that they love so much,” said Heather Conway, CBC executive vice-president of English Services.

“The AFC has been helping entertainment professionals in crisis situations overcome adversity quickly – and with dignity – since 1958. While a career in the arts can be extremely fulfilling, it can also be extremely challenging,” said The AFC’s president Fiona Reid, C.M., D.C.L. “As the spot shows, even the most celebrated performers and technicians can find themselves needing assistance after some unforeseen event derails their lives and threatens to end their careers.

“We are so grateful to have such an important Canadian institution as the CBC contribute to raising awareness about the unique challenges the brilliant people behind some of our favourite programs face and how The AFC helps them bounce back from adversity so that they can return to creating the work that plays such a big part in our national identity.”

The AFC thanks Mirvish Productions, the National Ballet of Canada, the Royal Conservatory of Music, Canadian Stage, Frantic Films and IATSE for their generous assistance in the production of the PSA, and all the performers and technicians who graciously donated their time and talent.

CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. Deeply rooted in communities across the country, CBC/Radio-Canada offers diverse content in English, French and eight indigenous languages.

The AFC is the lifeline for Canada’s entertainment industry. Through compassionate and confidential support, The AFC helps Canadian entertainment professionals maintain their health, dignity and ability to work. In the last 24 months, The AFC has distributed over $1 million in emergency financial aid to help entertainment professionals working in all aspects of film & TV, music, theatre and dance.

The AFC was awarded a Gemini Special Award for exceptional service to the Canadian television industry in 2011.




David Hope

Executive Director

The AFC – the lifeline for Canada’s entertainment industry




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