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News: The AFC launches 2017 Prime Time Challenge

Ottawa–Feb. 2, 2017–The Canadian Media Producers Association (CMPA) is inviting all delegates, industry members and supporters to join the Prime Time Challenge and contribute to The AFC during its annual Prime Time in Ottawa conference.

CMPA president and CEO Reynolds Mastin kicked off the challenge by announcing a $5,000 contribution from CMPA National and an additional $5,000 matching contribution from CMPA BC.

“I encourage all of you in the audience to contribute whatever you can. This is an extremely worthwhile cause that not only provides a lifeline to those who need it, but helps us support the larger entertainment family we’ve created in Canada,” Mastin said.

For regular updates on the Prime Time Challenge, please follow us on Twitter: @AFC_helps

The AFC is the lifeline for Canada’s entertainment industry. Through compassionate and confidential support, The AFC helps Canadian entertainment professionals maintain their health, dignity and ability to work. In the last 24 months, The AFC has distributed over $1 million in emergency financial aid to help entertainment professionals working in all aspects of film & TV, music, theatre and dance.



David Hope

Executive Director

The AFC – the lifeline for Canada’s entertainment industry


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