Theatre fundraising: Benefits/additional show
A theatre benefit is a regularly scheduled performance (donation of all or partial box office proceeds) or an additional performance, from which the proceeds are donated to The AFC. Holding a theatre benefit is a great way to raise money for entertainment professionals in need!
The CTA and ITA both contain provisions requiring either an annual benefit performance or curtain speeches designed to solicit individual donations from the audience. With appropriate notice, Equity members may rehearse and appear in benefit performances without remuneration for The AFC. Provided that a benefit performance has been scheduled for that season, the Theatre may schedule other benefit performances with the prior written approval of Equity.
By contributing to The AFC through benefit performances or curtain speeches and audience collections, your company is making a contribution to Canada’s theatre community and everyone in it. It’s not only mandated in the CTA and ITA, it’s also the right thing to do.
Contact The AFC in advance
We can put out a release about the event, submit the event to Equity e-Drive and/or publicize it through The AFC social media channels. Please contact Sharon Tindyebwa at 416.975.0304 or 1.877.399.8392 toll free or by email at Sharon@AFChelps.ca
Use program inserts
When you contact The AFC we will send you program inserts that thank your theatre personally and let your patrons know that proceeds from the performance are being donated to The AFC.
If you want to have a really successful night, why not consider doing an audience collections as well! Find more information on audience collections here.
Additional show: Equity agreements include a provision that actors may rehearse and appear in an additional performance without remuneration if it is a benefit for The AFC. The AFC can provide a letter for your performers which will help ensure clarity and encourage enthusiastic participation.