AFC

Your DIY Marketing Plan

April 30, 1-2:30 pm ET | 10-11:30 am PT on Zoom

Effective marketing isn’t just about building a brand—it’s about driving real results. Heather Kelly of HKC Marketing has created a special workshop to help freelance entertainment professionals attract new contracts and grow their professional careers as creative entrepreneurs! Come to learn marketing strategies designed to increase your visibility, cultivate client relationships, and boost your revenue. Whether you’re a seasoned professional or just starting out, you’ll come away with actionable techniques to grow your business sustainably.

You will come out of this workshop with:

  • Clarity about how your marketing plan aligns to support your goals and drive revenue.
  • A deeper understanding of your ideal clients—who they are, where they are, and how to connect with them.
  • A realistic and motivating next step scheduled and ready to implement within 24 hours.

Please note: Our workshops are intended to provide general information and do not offer personalized advice.

Accessibility: Closed captions and ASL interpretation. If you require additional accommodations to make this event accessible for you, please get in touch, and we will do our best to meet your needs.

Recording: This event will be recorded. The link to the replay will be provided to all who register.


Register Now


Meet Heather Kelly

Heather Kelly (she/her) is a culture sector leader, superconnector, entrepreneur, and arts and culture marketing expert. She is an award-winning professional with over 25 years of experience creating and managing highly successful campaigns and projects. Heather is the Founder & CEO of HKC Marketing Inc., Owner/Director of Akimbo Art Promotions Ltd., founder of the Bloor St. Culture Corridor, and convener of the Arts Pros Connect network.